Digital marketing is just part of the entire Digital transformation.
This program aims to provide participants with a clearer understanding of how crucial the Digital Transformation (DT) affect the business continuity, the needs for immediate actions to enhance productivity and efficiency, and what businesses really need to do for DT. The program also exposes the relationships among IIoT (Industrial Internet of Things), Digital Transformation and Industrial Revolution 4.0 (I.R. 4.0).
Is DT merely shifting from paper to paperless? You may have done your online shop and now working efficiently, congratulation! However, due to the rapid change in market demands, is there a need to capture the ‘Online Merge Offline’ (OMO) market now? For example, the tours and travelling industry, nowadays most people will not only pre-plan their journey online but also pre-book or purchase of the souvenirs.
It is imperative that business owners need to have a DT road map to properly implement this important task. You may be worried about the DT cost, or you may not possess adequate IT skills and you are involved in conventional industry instead of emerging industry. As you also know, the wind of change for business already started, and we need to embrace and overcome the DT challenges. Let us gain better clarity about these concerns through this workshop.
Look at the bright side, with efficient digitalization and digitization it will have savings in many areas and allow businesses to operate 24/7 worldwide. Most online also come with real-time payment which will enhance business cash flow position. However, we need to admit that online reach out may be many folds more than the physical retail shopfront but the sales conversion rate is also much lesser. Most of the time, the people that visit the physical shop are those with purchase motive in mind, hence, the sales conversion rate is higher.
As the wind of change already started, please act now before it is too late. DT is the vehicle which can drive business performance, let’s learn DT at the right venue, right path and right time. Act now!
Brochure
— Course Fee: RM 6,480.00 (Inclusive of 8% Service Tax) —
9.00 am to 10.30 am:
Module 1: THE EMERGENCE OF DIGITAL ECONOMY AND DIGITAL TRANSFORMATION
- Relationship among and Industrial Revolution 4.0 (IR 4.0), IIoT (Industrial internet of things), digital transformation
- Case study, integrated manufacturing, trading and service
- PESTEL analysis
- Portal 5 forces analysis.
- Common challenges and issues in DT journey.
10.30 am to 10.45 am: Break
10.45 am to 1.00 pm:
Module 2: DESIGN DIGITAL TRANSFORMATION FRAMEWORK
- SWOT analysis and business core value enhancement
- DT goal setting and establishing top-level management commitment
- Alignment of business vision and mission encompassing DT goal
- Design your DT road map.
2.00 pm to 3.30 pm:
Module 3: DIGITAL TRANSFORMATION IMPLEMENTATION STRATEGIES
- Essence of Project Management and Resources allocation
- Scout the “off-the-shelf” software/ tools or custom-made software that suit your DT goals
- Security controls, standards, policies and procedures
- Identify the appropriate communication and training needs
- Monitoring and review
3.30 pm to 3.45 pm: Break
3.45 pm to 5.00 pm:
Module 4: Thinking without the box?
- Risks register and contingency plan
- Government efforts and incentives
- Q and A