Day 1: Understanding the Basics of Marketing

Session 1: Introduction to Marketing

• Definition of marketing and its importance
• Overview of marketing’s role in business success

Session 2: The Marketing Mix: 4Ps

• Product: defining, classifying, and product life cycle
• Price: pricing strategies, factors affecting pricing decisions
• Place: distribution channels, retailing, and logistics
• Promotion: communication strategies, advertising, and sales promotions

Session 3: Market Research and Consumer Behavior

• Importance of market research
• Understanding consumer behavior and its impact on marketing decisions

Session 4: Segmentation, Targeting, and Positioning

• Defining target markets and segments
• Selecting target segments and understanding their needs
• Creating a unique market position

Day 2: Implementing Effective Marketing Strategies

Session 5: Branding and Brand Equity

• The significance of branding
• Building brand identity and image
• Strategies for enhancing brand equity

Session 6: Digital Marketing Essentials

• Introduction to digital marketing
• Key digital marketing channels: social media, email, search engine marketing
• Leveraging digital tools for effective marketing campaigns

Session 7: Marketing Communication

• Integrated Marketing Communication (IMC) and its components
• Developing consistent messaging across various channels
• Importance of clear and compelling communication

Session 8: Measuring Marketing Success

• Key performance indicators (KPIs) in marketing
• Tools for tracking and evaluating campaign effectiveness
• Continuous improvement and adapting marketing strategies

Course Wrap-Up and Q&A

• Recap of key takeaways from the course
• Open floor for questions and clarifications
• Encouraging participants to apply knowledge to their work