The Google Analytics GA4 training course offers a comprehensive understanding of GA4, its interface, and its differences from Universal Analytics. Participants will gain practical knowledge on setting up a Google Analytics account, installing GA4 manually, and using Google Tag Manager with GA4. The training delves into in depth analysis techniques, teaching participants how to use different GA4 reports, set up event tracking, and implement conversion tracking. The course concludes with a session on GA4 best practices, providing participants with valuable tips for effective data analysis and insights into common pitfalls to avoid.
Brochure
— Course Fee: RM 6,480.00 (Inclusive of 8% Service Tax) —
Day 1: Introduction and Setup
1. Introduction to Google Analytics GA4
– What is Google Analytics GA4?
– Differences between Universal Analytics (UA) and GA4
– Importance of GA4 in data analysis and decision making
2. Setting Up Google Analytics GA4
– Creating a Google Analytics account
– Installing GA4 manually
– Understanding the GA4 interface
3. Google Tag Manager (GTM)
– Introduction to Google Tag Manager
– How to use GTM with GA4
– Setting up tags and triggers
4. Understanding GA4 Properties
– What are GA4 properties?
– How to set up GA4 properties
– Differences between GA4 properties and UA properties
Day 2: Data Analysis and Reporting
1. Understanding GA4 Reports
– Overview of GA4 reports
– How to use different reports in GA4
2. Event Tracking in GA4
– What is event tracking?
– How to set up event tracking in GA4
– Understanding predefined and custom events
3. Conversion Tracking
– What is conversion tracking?
– Setting up conversion tracking in GA4
– Importance of conversion tracking in data analysis
4. GA4 Best Practices
– Tips for effective data analysis with GA4
– Common pitfalls to avoid
– Resources for further learning
Practical exercise
Google Analytics, Google Tag Manager.