Generating Excellent Customer Service For Back Office And Front Liners (In-House Training) (2 days)

Categories: Courses, Marketing & Sales
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— Course Fee: RM 12,960.00 (Inclusive of 8% Service Tax) —

What Will You Learn?

  • • Understand your role and responsibilities as a customer service provider
  • • Be able to practice skills and techniques which enhances customer satisfaction
  • • Be able to handle irate customer and customer complaints professionally and objectively
  • • Improve customer relations
  • • Be convicted to provide good customer service via telephone as well as in person
  • • To develop a range of customer service excellence skills
  • • To identify the service performance gap and the courses of action to be taken for improvement

Module 1 – Excellent Customer Service Philosophy

  • The importance of service excellence
  • Why does the customer important
  • Five (5) excellence key roles in customer service
  • Differentiating Role and Job in customer service
  • Going beyond suppliers / customer expectation gap
  • Two (2) golden rules
  • How to meet the needs of different customers’ personalities

Module 2 – Assessing the Internal & External Customer

  • Where do your customers come from
  • Determining the internal & external customers
  • The process that related the Internal & External customers
  • Similarities and differences between internal vs external customer
  • External Customer Pitfalls vs Back Office Support Solutions

Module 3 – Managing Customer Expectation Gaps

  • Customer satisfaction – definition
  • Customer expectation gap factors: RATER and BEDU Model
  • Demonstrating F.A.B techniques
  • Good Services vs Excellent Services
  • Why customer stop being your customer

Module 4 – Professional Image & Communication that Wins Customers

  • Office etiquette / Corporate Image / Personal grooming
  • The ‘3S Professional Principles to win the customers
  • Interpersonal communication
  • Verbal / Non-Verbal / Body Language Cue Interpretation
  • Developing effective Active and Empathy listening skills
  • Use “MTNMH’ speaking skills
  • Dos and Don’ts of quality service excellence

Module 5 – Key Elements in Delivering Customer Service Excellence Through the telephone

  • The importance of the telephone skills
  • Five (5) stages approach to quality telephone service
  • Dos & Don’t on initial call
  • Effective transferring call and handling messages
  • Providing accurate information and monitoring tone over the phone
  • Do’s and Don’t on the phone

Module 6 – How to Handle Difficult Customers and Complaints

  • Problem solving and complaint from customer point of view
  • Dealing with anger
  • Identify and ways to handle difficult types of customer and situations
  • Handling complaint with LAST formula

Module 7 – Breakthrough the Normal Practices in Customer Service

  • Re-engineering your customer’s experience cycle
  • Six (6) steps to service recovery and regaining trust from customer
  • Breakthrough the reality of Common Mistake and Work Ethics
  • Breakthrough ten (10) effective strategies to improve customer royalty.
  • Bridging the relationship channel and establishing relationship centers

Module 8 – The Importance of Teamwork in Achieving Service Excellence

  • Ready to accept and manage change
  • To build greater team commitment towards customer service excellence
  • Develop greater loyalty to the company and to each other
  • Share values, objectives and a common language
  • The need for education and motivation to perform well