About Course
In today’s competitive market, customer loyalty is won through meaningful connections and consistent service
excellence. The HEART of Customer Retention equips participants with a practical framework—Harness
Passion & Mission, Excellence in Service, Attraction through Positivity, Reciprocity in Relationships, and
Trust as the Foundation. This highly interactive programme blends proven strategies with experiential
learning, enabling participants to redefine their approach to customer engagement. Through case
studies, role-plays, and group activities, they will apply techniques to inspire trust, strengthen relationships, and
create lasting loyalty. By the end of the session, participants will be empowered to deliver service with
HEART—turning satisfied customers into lifelong advocates. Strong customer retention not only reduces
acquisition costs but also fuels sustainable growth, supports brand reputation, and advances the
organisation’s long-term strategic goals.
Brochure
— Course Fee: RM 890.00 (Inclusive of 8% Service Tax) —
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