Morning Session: Digital Marketing (9:00 AM – 12:30 PM)

1. Welcome and Introduction
Objective: Set the tone for the day and outline key objectives.
a. Introduction to the day’s agenda
b. Importance of digital marketing in the property market

2. Understanding Digital Marketing Fundamentals
Objective: Provide a strong foundation in digital marketing concepts.
a. Overview of digital marketing strategies in real estate
b. Buyer personas and targeting the right audience
c. Lead generation: How digital channels drive inquiries

3. Social Media Marketing for Property Sales
Objective: Utilize social media platforms effectively to promote properties.
a. Creating engaging property ads on social media
b. Best practices for organic and paid campaigns
c. Showcasing property developments with visual storytelling

4. Content Marketing and Video for Real Estate
Objective: Develop content strategies that captivate buyers and showcase properties.
Content:
a. Video tours and virtual walkthroughs
b. Leveraging video marketing to increase buyer interest

Afternoon Session: Closing Skills (1:30 PM – 5:00 PM)
1. Introduction to Closing Skills
Objective: Understand the importance of effective closing techniques.
a. The psychology of closing in real estate sales
b. Recognizing buying signals
c. Building rapport and trust with potential buyers

2. Overcoming Buyer Objections
Objective: Learn strategies to handle objections confidently.
a. Common objections in property sales and how to address them
b. Turning objections into opportunities
c. Active listening and empathy in sales

3. Closing Techniques for Property Sales
Objective: Master specific techniques to close deals faster.
a. Trial closes, assumptive closes, and urgency closes
b. Tailoring closing techniques to different buyer personas
c. Effective language and phrasing to drive commitment

Coffee Break

4. Final Negotiation Tactics
Objective: Navigate negotiations and close deals with higher success.
a. Handling price negotiations and discount requests
b. Keeping control of the conversation during the negotiation
c. How to secure a win-win outcome for both buyer and seller

5. Closing Practice and Feedback
Objective: Reinforce learning and assess understanding.
a. Participants perform closing scenarios with feedback from peers and trainers
b. Review key takeaways from the day
c. Q&A session to address any remaining challenges